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Did you know that…
7 709 000 Canadian couples
of 25 to 54 years of age that also have children have visited a shopping mall.
SOURCES : PMB 2009
Based shopping centre visitors over the course of the last 4 weeks. -
Did you know that…
92.1 % of couples 25 to 54
with children that visited a shopping mall have prefered travelling in Canada.
SOURCES : PMB 2009
Based shopping centre visitors over the course of the last 4 weeks. -
Did you know that…
2 612 000 Canadians
of 25 to 54 that traveled for business in the past 3 years have visited a shopping mall.
SOURCES : PMB 2009
Based shopping centre visitors over the course of the last 4 weeks. -
Did you know that…
5 700 000 seniors’citizens
of 55 + that have visited a shopping mall prefered travelling by cruise ship.
SOURCES : PMB 2009
Based shopping centre visitors over the course of the last 4 weeks. -
Did you know that…
3 575 000 clients
of 55 + that have visited a shopping mall wear prescription eyeglasses.
SOURCES : PMB 2009
Based shopping centre visitors over the course of the last 4 weeks.
History
In 2008, Neo Advertising (www.neoadvertising.com) and Traffic formed a partnership to deliver a wider variety of products, as well a greater expertise in place-based media within shopping centres. Neo-Traffic combines both the prestige of Static Advertising, the versatility of Electronic Advertising, the ubiquitousness of Specialty Media, and experiential marketing (www.promotions-speed.com) through promotional activities. The new combined network counts 116 of the most important commercial centres in Canada, which corresponds to over a billion visits per year.
An impressive market, when reminded of the fact that commercial centres represent 65% of all retail sales in Canada.
A worldwide key player and a reference in all things related to dynamic advertising, the Neo Advertising group possesses and operates networks in Canada, Switzerland, Germany, the Netherlands, China, England, Portugal, Sweden, Poland, Italy and Spain.
A Media Group property, which also owns the SPEED Promotions firm, Traffic quickly set itself apart thanks to its commercialization and its wide range of innovative product in both indoor and outdoor advertising, specifically developed for shopping centres. Founded in 2002, Traffic has experienced a rapid increase, due to its associate’s support, the Solidarity Fund QFL. (www.fondsftq.com)